A new packaging for Zedazeni: georgian quality

High quality water and ingredients, imported directly from Germany, and traditional production processes based on the decoction technique: these distinguishing features were the starting point and the inspiration to revamp the packaging of Zedazeni, the leading brand of the Georgian Beer Company.

The packaging underwent a process of restyling aimed at emphasizing the brand’s hallmark, the spread-winged eagle emblem, making it really stand out through a series of embossing processes
on the surface of the bottle. In particular, the eagle’s wings were restyled, becoming a decorative element placed either side of the Zedazeni brand to enhance its centrality, as well as contributing
to improving the bottle’s grip.

 
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