Nada: every sip counts

Nada, Saudi Arabia’s leading producer and distributor of fresh milk-based and fruit-based drinks, needed to update its packaging to put more emphasis on the quality of its ingredients and the genuine nature of its products, at the same time as conveying a unique flavour experience able to create moments of sheer pleasure.

By redesigning the shape of the packaging, PET Engineering’s designers wanted to draw attention to the product’s natural qualities, taking inspiration from the soft, round shape of the fruits used to make the juices. The bottle is soft to the touch and on the eye, and the brightly coloured full-sleeve label gives the consumer a taste of the healthy and natural drink they are about to enjoy.