Valser, the new packaging: a metaphor for a limitless force

Valser, the new packaging: a metaphor for a limitless force
The Coca Cola Company Valser by PET Engineering
The Coca Cola Company Valser by PET EngineeringThe Coca Cola Company Valser by PET Engineering
The Coca Cola Company Valser by PET Engineering

Project Info

Application: Water
Company: THE COCA-COLA COMPANY
Brand: Valser
Year: 2018
Size: 0.5L - 1.5L
Country: Switzerland

Project Description

Valser Mineral water – is an eruptive force, a connection with the land and mountains from which it originates, a daily boost to always do more and do it better without limitations: to feel limitless.

The call to action, #FeelLimitless, is precisely the inspiration behind Valser’s latest campaign which involves a complete new line of packaging which perfectly embodies the impetuous nature of this natural resource – a water whose erosive force can alter the shape of mountains. A crevace in the rock is therefore a central feature of the new packaging, a metaphor for a limitless force and a link to the brand’s marketing strategy, which uses strong images of courage and physical strength to interact with its target audience, both online and offline.

PET Engineering took care of the design engineering, prototyping and mechanical performance checks for this bottle, which will be available in different formats.