The New Recoaro Vanity glass bottle: a real style icon

The New Recoaro Vanity glass bottle: a real style icon
Recoaro Vanity Refresco Glass Bottle
Recoaro Vanity Refresco Glass Bottle

Project Info

Application: Water
Company: Recoaro - Refresco
Brand: Vanity
Year: 2018
Size: 0.75L
Country: Italy

Project Description

After restyling its PET range, developing “Cool”, the youthful and modern bottle “only for colourful people”, and its new line of organic drinks, Recoaro appointed PET Engineering to develop the new glass bottle for Recoaro Vanity, which will support the brand’s image revamp also for the HoReCa sector.

PET Engineering’s mission was to develop an identity system made up of a bottle, cap and label, which could interpret the brand’s values in an original way, becoming iconic and standing out over time.

The designers started by analysing the brand’s values and its past and prospective market positioning, in order to define the concepts able to convey Recoaro’s founding value: the purity of its source.

This was the concept behind the chosen shape: elegant, simple, without decorations and with a minimal label, leaving as much space as possible to the star of Recoaro’s hundred-year history: the water itself. This simple and unique shape is given a finishing touch with an unusual choice of colour, each indicating a different variant out of those available: powder pink for still water, sage green for slightly sparkling water and sugar-paper blue for the sparkling variety.

The new Recoaro Vanity bottle is unique, in terms of both shape and colour: a real style icon.

Come to see it at All4Pack, stand no. 6 R 039!