Globally, more attention is being paid to the issue of plastic waste and players within the packaging and consumer goods industry must come together to find innovative solutions to solve the problem: with Moby PET Engineering made the first step for the beverage industry.
While the sleeves are a success story for brands, as they fully or partially cover with brand’s messages the bottle, they also present a headache for recyclers as it’s highly undesirable to have PVC, the material sleeves are usually made of, mixed with PET as it contaminates the recycled PET stream and deteriorate the quality of rPET products.
Moreover, with the increased usage of these labels, recyclers were experiencing a rising volume of shrink-labeled PET containers that were not recycled as they were not recognized as PET bottles by the optical readers during the sorting process. Finally, once the sleeved bottle is minced inks can contaminate wash/rinse water with harmful elements.
PET Engineering has developed an easy and quickly implementable solution able to meet the brands’ needs for visibility and shelf impact and the need of a more conscious use of plastic. Moby is an example of how it is possible to get an eye-catching bottle avoiding sleeves: thanks to an additive by Gabriel-Chemie Group (Maxithen PET, FDA & EFSA approved), Moby was laser-printed to get amazing and super detailed decorations. With Moby bottlers get a packaging that is 100% recyclable, with no need of sleeves or labels, no need of glue, with a full surface that can be decorated in any way and without limitations as it happens with direct printing where low resolution and raggio di curvature are heavy limitations.
Moby for the flat version is presented with the tethered cap (sparking version under development) which aims to mandate recycling of all plastic caps along with their bottles.
A full 100% PET recyclable bottle with one element less (the label), a tethered cap, more space for communication and an unbeatable image quality: this is Moby, the quintessence of personalization.