Eurowaterland: from Greece to Saudi Arabia the journey of a premium water

From Greece to Saudi: the journey of a premium water
Eurowaterland Premium Water

Project Info

Application: Water
Company: Eurowaterland
Brand: Epirus Kostilatas Springs
Year: 2018
Size: 0.5L
Country: Saudi Arabia

Project Description

A water with superior flavour, winner of two Taste Awards, deserves to become well-known far beyond the borders of its country of origin. That’s why Eurowaterland decided to send its brand Epirus Kostilatas Springs on a long journey, taking it from the green Athamanian Mountains to the hot terrains of Saudi Arabia.

The market that the brand has decided to take on is therefore a very demanding one, where international brands such as Evian are already battling it out. In order to face such tough competition, Eurowaterland asked PET Engineering to design a premium bottle with as few strengthening ribs as possible, despite the lower weight requested, and with very few decorative features. PET Engineering came up with a cylinder-shaped packaging solution with a mountain motif on the shoulder and a series of small vertical grooves. These grooves not only stiffen the bottle against the vertical load and prevent it from losing its radial shape, but also represent the narrow ravines of the Athamanian Mountains through which the water runs before reaching the end consumer, enriched with precious mineral salts.

As well as designing the packaging, this project also involved making the container lighter by implementing a new 29/25 thread: PET Engineering handled the conversion of the Krones bottling line and supplied the set of moulds.