Devin. A sip of crystal clear water

Devin. A sip of crystal clear water

Project Info

Application: Still Water
Company: Devin JSC
Brand: Devin - Crystal Line
Year: 2014
Size: 0.75l
Country: Bulgaria

Project Description

THE BACKGROUND

Devin, the best selling and best known mineral water brand in Bulgaria, has chosen the PET Engineering design team to develop its new packaging for the launch of its Devin – Crystal Line a water intended for the HO.RE.CA sector.

The PET Engineering challenge is to design packaging with a premium appearance which is not in glass – the material usually used in the HO.RE.CA sector and more generally for all premium products – but rather with PET, most commonly used for bulk products with limited aesthetic appeal.

THE PROJECT

The idea behind the packaging was thus to give premium value to a low cost material by means of a sophisticated design and a glass effect finish capable of combining the unbreakability, lightweight and low cost advantages of PET with concepts of elegance, character and refined simplicity.

Our designers thus used the regular forms of crystal glass as their starting point as the geometric perfection of its elements and their repetition in three dimensional space creates an elaborate decoration which begins at the base and continues upwards along its conical and essential shape.

The bottle’s three dimensional decoration and the use of Novapet‘s Glasstar reproducing the vibrant transparency of glass produces an interesting refraction effect and the bottle shines like a crystal in the light.

Its blue and silver label, developed by Design Board International, with a cap in the same colour highlights the preciousness of this sip of crystal clear water strongly.

Awarded with:

Finalist at:

  • Luxury Packaging Awards 2014